Webinaire sur l’utilisation durable de la contraception chez les jeunes en Afrique. Mercredi 26 mai
Key Staff
Rachel Yavinsky
Senior Policy Advisor
The Challenge
SBC is an evidence-based, theory-driven process that uses communication to identify and address behavioral determinants, and positively influence individual and collective behaviors to improve health outcomes. Despite evidence that SBC approaches can be effective in improving a wide variety of health-related indicators, SBC interventions often do not receive as much attention or support as other types of interventions. This challenge is illustrated by the relatively weak attention to SBC approaches in family planning programs.
Breakthrough RESEARCH (B-R) is the United States Agency for International Development’s flagship project for SBC research and evaluation. Led by the Population Council, B-R identifies key evidence gaps and research agendas for SBC and conducts research to equip governments, implementing partners, service delivery organizations, and donors with the data and evidence they need to integrate proven and cost-effective social and behavior change approaches into their programs.
Our Approach
B-R’s key activities include identifying information gaps, building consensus around priority agendas, and carrying out innovative SBC research and evaluation across a range of health and development issues, from reproductive health to Zika to agriculture to humanitarian assistance.
As a key partner on the project, PRB’s primary role is to provide leadership and guidance on research utilization, ensuring that the high-quality evidence generated by the project is used for decisionmaking that can lead to practical, on-the-ground changes and improvements in service delivery and implementation.
B-R works in close collaboration with Breakthrough ACTION (B-A), its sister project, led by the Johns Hopkins University Center for Communication Programs. B-R complement B-A’s SBC programs by providing the data and evidence needed to catalyze the power of SBC to improve priority health behaviors and enable positive social norm change.
Resources
Exploring Pathways to Social and Behavior Change Impact
PRB worked with partner Avenir Health to create an interactive graphic that explores the pathways through which mass media, interpersonal communication interventions, and packages of different types of SBC interventions can increase modern contraceptive use.
RESEARCH SPOTLIGHT: USAID Tulonge Afya’s NAWEZA Platform
Breakthrough RESEARCH, with input from USAID and cross-sectoral implementing partners, developed research and learning agendas to strengthen two important areas of social and behavior change programming: integrated SBC programming and provider behavior change.
RESEARCH SPOTLIGHT: The Beyond Bias Project
Breakthrough RESEARCH, with input from USAID and cross-sectoral implementing partners, developed research and learning agendas to strengthen two important areas of social and behavior change programming: integrated SBC programming and provider behavior change.
Comportamientos efectivos para prevenir el Zika
Esta guía en línea presenta comportamientos que tienen el mayor potencial de prevenir la transmisión del virus del Zika y, por lo tanto, del Síndrome Congénito del Zika.
Effective Behaviors to Prevent Zika
These easy seven steps have the greatest potential to prevent transmission of the Zika virus and therefore Congenital Zika Syndrome.
Breakthrough RESEARCH Website
Breakthrough RESEARCH catalyzes social and behavior change (SBC) by conducting state-of-the-art research and evaluation and promoting evidence-based solutions to improve health and development programs around the world.